THE CONCEPT AND IMAGE AS COMPONENTS OF THE SCIENTIFIC TEXTUALITY

Abstract
The communicative unity of scientific and poetic understanding
of the world allows us to explore in a single complex different
areas of human existence, designated by rational and emotional
vision. The understanding of language as a cognitive ability that
allows to implement the principles of human cognitive activity,
led, according to E.S. Kubryakova, “… to transfer some
psychological concepts… in linguistic units and expressions”. The
current state of linguistic knowledge allows us to study the
synergetic unity of different spheres of scientific activity, which
is the meaning of this study. The problem raised in the article is
connected with the efforts of philosophers and linguists, which
are aimed at studying the synergy of scientific and poetic
thinking, concretizing it in the form of a dichotomy of concept
and image. This is of theoretical interest and is an actual
statement of the question. The originality of scientific and poetic
thinking, the interaction and conflicts of concepts and images in
the process of cognition – all these issues were at the center of
epistemology Gaston Bachelard. The article analyzes Bachelard’s
thoughts on the need for new approaches to the rationalization of
scientific methods, the psychological component of scientific
activity, the language of scientific knowledge. The specificity of scientific and poetic thoughts, concept and image was considered
Bachelard through the prism of the theory of surrational. The
development of rationalism in the XX century required new
views on the specifics of scientific thinking. It was in the poetics
of surrealism that Bashlyar saw new principles of understanding
the world: the connection of the unconnected up to the
destruction of familiar forms and images, the need to break the
generally accepted logical connections and replace them with free
associations. The purpose of the article is to substantiate the
possibility of a synergetic approach to scientific and poetic
thinking, based on the understanding of the unity of all styles of
literary language. Objectives of the article: 1) to analyze the
views of Gaston Bachelard, the Creator of the new textuality,
based on the priority of the cognitive component of scientific
activity; 2) consider the problem of the relationship between the
concept and the image as a cognitive basis of reproducibility of
the original idea of the information received. To solve these
problems, a generalization of scientific value, philosophical and
linguistic material on the relationship of scientific and poetic
thinking is made. The dichotomy of scientific thinking and poetic
perception of the world was embodied in the comparison of
concept and image through their inconsistency and interaction.
Concept and image, on the one hand, are opposite to each other in
the process of rationalization of knowledge, but since
rationalization occurs with the help of language, the image that
carries the novelty of perception of the world, its new
conceptualization opens, as Bachelard said, “the future of
language”. In this view, the interest presented thoughts V.P.
Vizgin, L.Yu. Sokolova, Yu.S. Stepanov, V.V. Krasnykh, L.O.
Cherneyko, J.-Cl. Pariente.
Key words: concept, image, cognitivism, new rationalism, verbal
obstacle