• The authors:
    Svetlana V. Pervukhina
    Oksana A. Evtouchenko
    Liliia Iu. Kotliarenko
    Mikhail P. Churikov
  • Pages: 232-244
  • URL:
  • DOI:

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Abstract. Language teaching can surely benefit from a theory of creolized texts. A creolized text is a text combining verbal and nonverbal information. It was broadly studied on the material of caricatures, cartoons, comics, and advertisements. Yet, their research in teaching materials can make a noticeable contribution to the theory of creolized texts. Reliance on mass media impacts the principle ways of how people receive information from the world. Non-verbal channels have grown to be more extensively used, forcing out verbal channels. People tend to prefer watching films and listing news lines of social nets to reading books or full-length articles in newspapers. The information around us has shown a tendency to change its format – from verbal to a non-verbal form. From a linguistic point of view, we see in it a tendency to exploit a different means of information representation – an image instead of a word. It shows syntactic characteristics of a sign. Meanwhile, switching to a new syntactic system leads to peculiarities of producing and receiving information. We used semiotic methodology in this research using a syntactic nature of a sign. Perceiving and exchanging information occurs through creolized texts in different social spheres. We see a profound uninvestigated potential of usage of such texts in the language-learning classroom. Here we describe some theoretical basis for exploiting creolized texts in a foreign language classroom. Our research aims at studying the functions of a creolized text that can be used in a language classroom: visualization, sense production, emotional impact, text compression, providing social background. The visualization consists in using the photo or the picture in a creolized text. Every time we deal with the picture, we refer to the first signal system, so all conceptual information can be brought to the mind. The leading role may be played by a verbal part; in that case the non-verbal part of the text performs emotive, illustrative, and attractive functions. Yet, there are some cases when the non-verbal part plays a leading role; it visualizes a part of reality, serves for sense production on the one hand, and text compression on the other hand.

Keywords: Creolized texts, clip mentality, semiotics, non-verbal and verbal communication

Svetlana V. Pervukhina1, Oksana A. Evtouchenko2, Liliia Iu. Kotliarenko3, Mikhail P. Churikov4

1 Don State Technical University Rostov-on-Don, Russia
2 Volgograd State Technical University Volgograd, Russia
3٫ 4 Rostov State Transport University Rostov-on-Don, Russia
1 e-mail: ORCID id: 0000-0001-5475-8384
2 e-mail: ORCID id: 0000-0001-6280-4731
3 e-mail: ORCID id: 0000-0001-7321-4788
4 e-mail: ORCID id: 0000-0001-7775-8731

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