THE INTERACTION OF CULTUREAND BUSINESS COMMUNICATION

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Abstract. In this paper we are making an attempt of discussing some theoretical problems of textual activity as an important regulator of social interaction in the field of business communication. Business communication is one of the most popular types of social interaction and plays a very important part in human society. It penetrates practically all the spheres of human activity. Although any type of communication is subject to misunderstandings, business communication is particularly difficult. The material is often complex and controversial, and both the sender and the receiver may face distractions that divert their attention. Furthermore, the opportunities for feedback are often limited, making it difficult to correct misunderstandings. To provide a good message and to understand it correctly businessmen must have: professional knowledge of the subject under discussion, language or linguistic competence, communicative competence and cross-cultural competence. Language competence of a native speaker is a natural phenomenon. When we speak of a communicative competence we mean the ability of a language-user
to produce not only a linguistically correct speech utterance but also a communicatively appropriate utterance as well. Communicative competence reveals skills in business letterwriting, in telephoning, in making presentations, in conducting various meetings and conferences, in advertising, etc. Cultural background of communicators is also of great importance. The problem arises when businessmen conclude deals or have negotiations in a foreign language with foreign business partners. The culture of each country has its own beliefs, values and activities. Culture is a key component in business and has an impact on the strategic direction of business. Culture influences management, decisions and all business functions from accounting to production. A business culture will encompass as organisation’s values, visions, working style, beliefs and habits. Different cultures prefer different styles of social interaction. Nevertheless it is necessary to differentiate language and culture. Language reflects not only today’s culture, but traditions of the past as well. good communication is vital for the efficient running of a business. Effective communication will only happen if information is sent, received and then understood correctly.

Keywords: business communication, social interaction, language competence, communicative competence, cultural background, textual activity

Zinaida I. Guryeva¹, Elena V. Petrushova²

¹٫ ²Kuban State University Krasnodar, Russia
¹e-mail: ziguryeva@mail.ru ²e-mail: lena-gur@mail.ru

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