COMMUNICATIVE GAME STRATEGIES AS A TOOL FOR PRODUCING REALITY IN DOCUMENTARY AND POPULAR SCIENTIFIC TV PROGRAMS

Abstract. The game is increasingly penetrating the television space. The texts of cultural and historical documentaries and popular science programs, the purpose of which is to educate the viewer, expand his horizons, disseminate knowledge and raise the cultural level intensively demonstrate hidden characteristics of the game, which, however, are not covered in scientific works. So, the purpose of the article is to identify and describe the tactical and strategic repertoire of the game with reality, as well as the dominant linguistic means of its explication, in the documentaries and popular scientific texts of modern television. The research material was 400 texts (cultural and educational, built on such thematic areas as war, history of the country, cultural events, the life of workers, famous / prominent personalities; as well as popular science) TV programs broadcast by Belteleradiocompany in the period from 2000 to 2021. Methods of definitional interpretation, semantic, conceptual, contextual and discursive types of analysis were used. As shown by the study, information display / reconstruction of different spheres of reality (objects of man-made man, leisure, historical and military), social activities (economic, cultural, etc.) and phenomena of the surrounding reality (flora, fauna) is displayed through two dominant game strategies: strategy of superstructure reality with mystical, sensational and conspiracy theories; strategy of game plot transformations. The reproduction of events, narratives about the phenomena and objects of the reality unfold through the tactics: detective narration, constructing a survival drama, constructing a horror drama. They reproduce reality as an exciting, shocking and diverse game that is a source of intense experience. At the same time, historical, cultural and other events, and phenomena of reality are transformed into a sensation, a drama of horror or a drama of survival through a set of certain tactics and linguistic means. The revealed tactical set of production of emotionally saturated reality is immersed in a context constructed by vocabulary that simulates ideas of sensationalism and conspiracy; depicting the gloomy and difficult conditions of the existence of heroes, suffering, death; as well as representing the phenomena of reality as a fascinating detective story.

Keywords: television, popular scientific programs, documentary, game